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Incident communication for MSPs

The outage is survivable.
The silence is not.

The moment an incident is raised, Composure247 drafts a separate update for every client contact, written for their role. Your team reviews it and sends it by email or SMS, and the update clock makes sure the next one is never late.

30-day free trial  ·  No card needed  ·  Monthly or annual plans
See it in motion

One incident in.
The right message to everyone, out.

The problem

Your engineers are fixing it. Nobody is telling the client.

MSPs have invested heavily in tools to detect and fix technical issues. But when something goes wrong, what clients experience is your communication, not your infrastructure. And there is rarely a dedicated system for that.

MSPs go silent during incidents

Engineers are heads-down solving the problem. No one is writing client updates. Clients notice the silence and assume the worst.

Everyone gets the same message

A Finance Director does not need technical detail. A CTO does not need reassurance. One message sent to all is right for none.

Account Managers get caught off guard

When a client calls their AM to ask what's happening, the AM has no idea. That conversation destroys confidence instantly.

Post-incident reports are weak and late

Written under pressure by engineers after the fact, post-incident reports are often inconsistent, delayed, and commercially damaging.

A poorly communicated incident
Client's view
09:12 · Client notices the issue
"Our email is down. I'll wait a moment."
09:35 · Still no update
"Should I raise a ticket? Do they even know?"
10:10 · Calls the Account Manager
"The AM doesn't know either. Trust gone."
10:45 · Issue fixed, but silent
"They still haven't told us anything. Renewal's in 3 months."
The issue was fixed. The trust damage was not.
Client trust at risk
1:1
a separate draft for every customer contact, calibrated by job title
5m
reminder before each customer update is due, with escalation if one is missed
48h
default deadline for root cause analyses, chased until sent (Communicate plan)
~1h
guided setup, with customer notifications paused until you go live
How it works

From incident raised to clients informed, without the scramble

Composure works alongside your existing tools and takes the writing, the timing and the chasing out of client communication. Your team stays in control of every send.

1

Incident raised

Raise an incident in Composure, or let your HaloPSA rules suggest one to the on-call incident manager to confirm. The first update is drafted the moment the incident is raised.

2

AI drafts stakeholder messages

Composure drafts separate, role-calibrated messages for each stakeholder, a plain-English summary for the Finance Director, technical context for the IT Manager, a strategic overview for the CTO. Engineers write a quick note; Composure does the rest.

3

Preview, approve, and send

Your team previews each draft per contact, makes any edits, then sends by email, SMS and WhatsApp. A per-customer update clock reminds you before the next update is due and escalates if one is missed. A record is kept of everything sent.

Integrates with

Available today, on every plan
HaloPSA Microsoft Entra ID

Coming soon

On the roadmap
ConnectWise · Coming soon Autotask · Coming soon ServiceNow · Coming soon

Sends via

Multi-channel delivery
Email SMS Customer portal WhatsApp
What Composure does

Everything your team needs to communicate with confidence

Built specifically for MSPs, Composure covers every communication scenario, from the moment an incident is raised to the root cause analysis.

A real Composure247 customer update email: the MSP's header, P1 Update, the incident title, a facts block with reference, status, service and time raised, then a personal update to Geraldine.
SMS · Group CTO
Aldworth Financial from Northwind Managed Services: Update on P1 incident "Exchange Online mail flow degraded for UK tenants". Marcus, a quick technical update on the mail flow degradation. Next update due before 10:45 GMT. app.composure247.com/portal
Sent
Sent to 2 contacts

AI-generated incident communications

Composure drafts professional, plain-English communications the moment an incident is raised. Engineers write a quick note, and Composure turns it into a message for each contact.

Role-calibrated stakeholder messaging

Different messages for different contacts. Your CTO receives strategic context. Your Finance Director receives business impact in plain English. Your IT Manager receives technical detail.

Update clock and holding updates

A per-customer update clock reminds your team before each update is due and pages the escalation contact if one is missed. When there is no news yet, Composure drafts an honest holding update on request.

AM and CSM internal briefings

Account Managers and Customer Success Managers receive an automatic internal briefing after every customer update, so they are never caught off guard when a client calls.

AI post-incident reports

When an incident closes, Composure collects the facts from the engineer and incident manager and drafts the root cause analysis. An independent AI reviewer scores it, a liability check forces executive sign-off on risky wording, and corrective actions are chased to completion. Communicate plan.

Governance, records and control

Every communication sent and every approval is recorded. A person approves every AI-drafted update before a customer gets it. Admins can pause all email or SMS notifications when a situation is sensitive.

View all features →
Hover a stakeholder below to see the exact message they'd receive.
CTO
Chief Technology Officer
Strategic impact · Confidence · Next steps
"We are aware of a service disruption affecting sign-in to email and Office apps. Our engineering team is actively investigating and senior technical leadership is engaged. We will keep you updated as the investigation progresses."
Tone: Assured · Professional · Concise
IT
IT Manager
Technical detail · Status · Workarounds
"Sign-in failures are occurring across your email and Office apps. We have isolated the issue to the sign-in service. A workaround is available for critical users, please contact our helpdesk directly. Engineering is working on a full remediation."
Tone: Technical · Actionable · Detailed
FD
Finance Director
Business impact · No jargon · Next steps
"We are currently experiencing an issue affecting email access. Your team may not be able to send or receive emails until this is resolved. We will confirm as soon as normal service is restored."
Tone: Plain · Non-technical · Reassuring
AM
Account Manager (Internal)
Internal briefing · Context · Talking points
"🔒 Internal, do not forward. Acme Corp is affected by a P1 email sign-in issue. Client contact Sarah Chen has been sent an update. Expect a possible inbound call. Key talking points: [attached]. Engineering lead: James P."
Tone: Direct · Internal · Actionable
CTO
IT
FD
AM
Stakeholder-calibrated communication

One incident. Four stakeholders.
Four very different messages.

A CTO, a Finance Director, an IT Manager, and an Account Manager all need different information, in a different tone, with a different level of detail. Composure handles all of it.

Why Composure is different

Your existing tools weren't built for this

PagerDuty helps engineers respond. Your PSA manages tickets. Statuspage shows uptime. Marketing platforms send campaigns. None of them were built to communicate professionally with MSP clients during service events.

PagerDuty & OpsGenie

Built for engineers to respond to alerts. Composure handles the client communication side, separate, complementary, and essential.

Statuspage

A public page for generic status updates. Composure provides private, personalised, role-calibrated messages, not a one-size-fits-all public board.

ConnectWise & Autotask

PSA tools manage tickets and workflows brilliantly. They do not manage stakeholder communication. Composure fills exactly that gap.

Email & Marketing Tools

General email tools require manual writing, have no incident context, and were designed for marketing, not professional service communications at speed.

See the full comparison →
The commercial case

Composure helps MSPs protect revenue,
reduce churn, and look more enterprise-ready

01

Protect client trust

When clients receive clear, professional communication during an incident, they trust you more, not less. Composure turns your worst moments into evidence of your maturity.

02

Reduce churn risk

Silence during an incident is the kind of thing clients remember at renewal. Composure keeps updates going out on time and chases anything that slips.

03

Win enterprise contracts

Enterprise clients expect professional, structured communication during service events. Composure makes you look like the mature, enterprise-grade partner they require.

Security & compliance

Built for professional MSPs who take data seriously

Composure is designed with security at its core. Data hosted in the UK, encryption at rest and in transit, a record of every communication and approval, and built for UK GDPR.

UK data hosting

Your data is hosted in the UK (London). Email delivery runs in the EU, and AI drafting and texts are processed in the US. See the sub-processor list.

Encryption at rest and in transit

AES-256 encryption at rest, TLS encryption in transit.

Role-based access & MFA

Role-based permissions. Multi-factor authentication is mandatory for administrators, can be required for all staff, and can be turned on per customer for portal users.

A record of every send

Communications sent, approvals and privileged actions are recorded with who and when. Support access is time-limited and recorded.

Built for UK GDPR

Data minimisation, purpose limitation and a published sub-processor list. A data processing agreement is accepted at sign-up.

Approval workflows

A person approves every AI-drafted incident update, maintenance notice and RCA before a customer gets it. The automatic "Service restored" and "Resolved" emails are the only exceptions. RCAs also get an independent AI review and a liability check.

View our security and compliance details →
FAQ

Common questions

No. Composure works alongside your existing PSA and alerting tools. It connects to HaloPSA today for ticket context, then handles the client communication layer, which is a gap those tools were never designed to fill. You keep everything you already use.
Composure draws on your engineers' notes and the ticket context from HaloPSA, the job title and role of each contact, and your house style rules (terminology, length and tone), which shape every AI draft. Every draft can be previewed and edited by your team before it's sent.
Yes. Every AI-drafted incident update, maintenance notice and RCA is approved by a person before a customer gets it, and can be edited first. Two automatic emails are the exception: "Service restored" (fixed wording, which you can skip when you mark the incident resolved) and the final "Resolved" email (your own template, sent when the monitoring window ends with no recurrence). Admins can also pause all email or SMS notifications for sensitive situations.
Today Composure integrates with HaloPSA, and with Microsoft Entra ID for single sign-on and user provisioning (SCIM) on every plan. ConnectWise, Autotask, ServiceNow, Jira Service Management and Freshservice are on the roadmap. Composure does not connect to monitoring tools: your engineers stay in their alerting tool and Composure handles the client communication. We can discuss specific integration requirements during your demo.
Sign-up takes a few minutes, followed by a guided setup that takes about an hour: connecting HaloPSA, adding your customers and contacts, and setting your house style. Your trial starts with customer notifications paused, so nothing reaches a client until you choose to go live.
Your data is hosted in the UK (London). Email delivery runs in the EU (Ireland), and AI drafting and text messages are processed in the US. Composure is built for UK GDPR, and we publish a full sub-processor list. See our Security page for full details.
Ready to transform how you communicate?

Stop letting silence damage your client relationships.

Start your 30-day free trial today, no card needed, or book a 30-minute demo to see Composure in action.

UK data hosting
Built for UK GDPR
No setup fees
Monthly or annual plans